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LMA Merchandise

Want to teach the story of the auction method of selling livestock?  We can help.

Our new coloring and activity book, Sale Day: A Market Marshals story, and its accompanying crayon pack is now available at no cost to Livestock Marketing Association members. 

Market Marshals

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Discover a great range of LMA-branded gear for you and your team! New styles are always dropping—show off your LMA and Sell at Auction spirit.

LMA's New Merchandise Store

Teach kids about livestock auctions with our free coloring and activity book, Sale Day: A Market Marshals Story, and crayon pack—available now for Livestock Marketing Association members.

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Join us in Washington DC

2025 LMA Convention and World Livestock Auctioneer Championship

The convention will be held in Omaha, Nebraska, and the World Livestock Auctioneer Championship will be held at Dunlap Livestock Auction, Dunlap, Iowa.

Join Us!

Registration is now open!

Schedule at a Glance

7:00 am - Noon – Executive Committee Meeting (closed session)

8:15 am - 11:45 am - Tour of Greater Omaha Packing Co.

9:15 am - 11:45 am - Tour of JBS Omaha Packing Plant

1:00 pm- 3:00 pm – Emergency Management & Preparedness Committee Meeting

3:30 pm - 5:30 pm – Government & Industry Affairs Committee Meeting

3:30 pm - 5:30 pm – Animal Handling & Sustainable Practices Committee Meeting

5:30 pm - 7:30 pm – WLAC Committee Meeting (closed session)

7:00 am - 8:20 am – Government & Industry Affairs Committee Meeting (closed session)

7:00 am - 8:20 am – Market Access & Viability Committee Meeting 

8:30 am - 9:15 am – LMA Board of Directors & Committee Meeting (closed session)

8:45 am - 1:30 pm – Omaha Henry Doorly Zoo Tour

9:30 am - 10:15 am – LMA Board of Directors Meeting (closed session)

10:30 am - Noon – LMA Board of Directors Meeting

Noon - 1:00 pm – Tradeshow and Networking Lunch

12:45 pm - 4:30 pm – Semi-finalist Briefing and Travel to Dunlap

1:00 pm - 2:00 pm – Breakout Session 1
Rural Well-being and Suicide Prevention: Fostering Resilience in Agricultural Communities

2:15 pm - 3:15 pm – Breakout Session 2
Where the Water Flows - Understanding and Mitigating Discharge Risks

3:30 pm - 4:45 pm – Breakout Session 3 — TBA

6:00 pm - 9:00 pm – Host Market BBQ hosted by Dunlap Livestock Auction at Council Bluffs Westfair Fairgrounds

8:30 am - 10:00 am – General Session 1
Panel with International Market Operators

10:15 am - 11:30 am – General Session 2
Common Ground Panel

1:15 pm - 1:30 pm – Market Marshal Photo Op with WLAC Champions

1:30 pm - 2 :45 pm – General Session 3
Employee Training - Building extraordinary programs from trust and communication with Dr. Dan Thomson

1:30 pm - 2:45 pm – Sheep & Goat Taskforce Meeting

3:15 pm - 5:45 pm – WLAC Semi-Finalist Interviews

5:45 pm - 6:45 pm – WLAC Champions Reception

6:45pm - 9:30 – LMA PAC Auction & Dinner

7:00 pm - 9:30 pm – WLAC Banquet & Awards Ceremony

Livestock Marketing Association, or LMA, applauds the reintroduction of the Amplifying Processing of Livestock in the United States, or A-PLUS, Act in the 119th Congress.

Brody Peak, chairman of the association’s government and industry affairs committee, said the bill (SB 782, HR 1648) would remove an outdated restriction prohibiting livestock auction market owners from owning or investing in a small or regional packer or meat marketing business.

“Livestock auction market owners deserve the freedom to operate,” he said. “If they choose to supplement their marketing business by owning a local meat locker or investing in a regional packer, this should be encouraged, not banned.”

Lee Mora, an auction market owner from Fortuna, California, echoed Peak’s sentiment.

“Rural communities are losing agriculture infrastructure that is critical to the ability of ranchers to diversify with value added products,” he said. “Having local processing is vital to keeping these family operations thriving. In many cases, there is little to no outside investment that can be made to keep these plants open.”

“Allowing registered livestock market owners to invest in these smaller plants is essential to keeping local processing plants operating in these rural communities. It allows for competition at the livestock market which helps both entities thrive and ultimately benefits the local ranching community.”

LMA appreciates Rep. Mark Alford (R-MO), Rep. Jimmy Panetta (D-CA), Rep. Dusty Johnson (R-SD), Sen. Ben Ray Lujan (D-NM) and Sen. Joni Ernst (R-IA) for leading this effort.