Meet the Board

LARRY SCHNELL, PRESIDENT 
Stockman’s Livestock Exchange – Dickinson, North Dakota

In 1937, Larry’s grandfather, Ray, started Schnell’s Livestock Auction Market in Dickinson, North Dakota, using a chicken wire fence as a sale ring. Larry’s father, Willard, had 13 siblings who all worked in the operation at one time or another. Later, in 1977, Larry became partners with his father and two others, becoming general manager in 1985. Today, Stockmen’s Livestock Exchange has two locations in Dickinson and is owned by Larry and his business partner, James Erickson.

Larry has served in many roles including chairman of the North Dakota Beef Council, regional vice president for the Federation of State Beef councils, president of the North Dakota Auctioneers Association and president of the North Dakota Livestock Marketing Association. Schnell is a former team and calf roper, hockey coach and Elder at Evangelical Christian Church in Dickinson. He is also an avid golfer and adult bible school teacher.

Schnell has been married to his lovely wife, Judi, for 41 years and together they have a son, Jay, and daughter, Dee.

MARK BARNETT, VICE PRESIDENT
Kentucky-Tennessee Livestock Market, Inc. – Guthrie, Kentucky

Mark has lived in the Guthrie, Kentucky area his entire life and owned the Kentucky-Tennessee Livestock Market for over 40 years. Through a strong relationship with the previous market owner, Mark invested in the business, spurring his involvement in the livestock marketing industry. Mark and his wife, Betty, run a cow/calf and row crop operation in addition to the market. They have three sons; Tom, Will and Matt, who are also involved in the family business. Tom’s wife, Stephanie, is the secretary for Kentucky-Tennessee Livestock Market.

As vice president, Mark hopes to continue supporting the strong reputation of LMA and promote auction markets as an integral source of price discovery in the livestock industry. He says one of the biggest obstacles the livestock marketing industry faces is keeping young people interested and involved in the cattle industry. In addition to his involvement with LMA, Mark is the Director of Legends Bank, a Commissioner of Woodlawn Utility District and a deacon at the Second Mile Baptist Church.

TOM FREY, CHAIRMAN OF THE BOARD
Centennial Livestock Auction – Fort Collins, Colorado.

Tom grew up in Eastern Nebraska and started his auction and auctioneer profession in the ring and alleys of the Columbus Sales Pavilion in Columbus, Nebraska. He spent nearly 20 years at Centennial Livestock Auction in Fort Collins, Colorado, prior to purchasing Creston Livestock Auction, Inc., in 1999. After successfully operating the Creston market for 20 years, Tom and Leisa sold the market and moved back to their beloved Colorado roots in 2019. Since, Tom has returned to work at Centennial Livestock Auction.

Tom is a past president of the Iowa Livestock Auction Markets Association, 2010 International Livestock Auctioneer Champion, 2009 Reserve World Champion Auctioneer, 2009 Greater Midwest Champion Livestock Auctioneer and several-time Top Ten World Livestock Auctioneer.

Tom and his wife, Leisa, are blessed with seven children and four grandchildren, Reegan and Coltyr Wayne, Tate Thomas and Noelle Jayne. The Frey family also runs a 100 head, cow/calf operation. In his spare time, Tom enjoys spending time with family, hunting, fishing and keeping up with all the family activities.

MARK MACKEY, SECRETARY AND CHIEF EXECUTIVE OFFICER
Livestock Marketing Association

Mackey is a 1982 graduate of Kansas State University, with a degree in animal science. That was the year he joined LMA as a region executive officer, covering Kansas, Colorado and Nebraska.  In 1997, he joined LMA’s management team.

In September, 2003, he was named CEO on an interim basis, and in February, 2004, was named CEO. In a recent interview, he talked about the people LMA represents in the marketing sector. Market operators, he said, “are innovators in technology, genetics and marketing itself. Producers can and should draw on the knowledge of these marketers.  Because of their knowledge, it’s important that marketers be at the table to discuss, with other organizations, issues we have in common.”

SHERI CRIST, TREASURER AND CHIEF FINANCIAL OFFICER
Livestock Marketing Association

Native to Kansas City, Crist attended Kansas State University where she received a degree in Accounting with a minor in Finance. Upon graduation, she worked for several years at the CPA firm Peat, Marwick & Mitchell. She later worked as Corporate Budget Manager for Sprint, and Senior Accounting Officer at SFK Leblanc.

Crist joined LMA in April 2015 and became interim CFO in July 2015, before being named the CFO. Her hobbies include traveling, tennis, skiing, concerts, watching sporting events, and spending time with her friends and family which include 2 children and 2 grandchildren.

JERRY ETHEREDGE, EASTERN REGION DIRECTOR
Montgomery Stockyards – Montgomery, Alabama

An Alabama native, Jerry has spent more than 30 years in Alabama livestock marketing.  He began his committee leadership with LMA as chairman of the WLAC Committee, before serving as LMA President from 2016-2018.  He is also past president of the Alabama Livestock Markets Association and a member of the Alabama Cattlemen’s Association. Jerry received an associate degree from Wallace Community College, Selma, Alabama.

RANDY HESELSCHWERDT, EASTERN REGION DIRECTOR
Napoleon Livestock Commission Company – Napoleon, Michigan

Randy and his family own and operate Napoleon Livestock Commission Co. in Napoleon, Michigan. The market was established in 1956 by his father Dale and grandfather Orin. Randy and his wife Julie have 3 children – a daughter who is a M.D., a son who is a manager for Whole Foods and a son who is a manager for Hormel Foods. Randy is a Director at Bank Michigan and board member for the Michigan Cattlemen’s Association.

CARL MCKETTRICK, JR., EASTERN DIRECTOR
Arcadia Stockyard – Arcadia, Florida

Following in his father’s footsteps, Carl serves as the manager of Arcadia Stockyards in Arcadia, Florida. He is also the co-owner of CJ Cattle Company, where he runs a cow/calf operation consisting of approximately 700 head. Carl was on the executive board for the Florida Beef Council for four years and the Florida Cattlemen’s Association for three years, as well as the president and vice president of the Florida Association of Livestock Markets. He is currently on the board of directors for the Desoto County Cattlemen’s Association and the Arcadia Florida Championship Rodeo Association.

Carl is looking forward to becoming more involved with industry concerns and finding resolutions for livestock market operators and local cattlemen during his time on the LMA Board of Directors. He has been very involved in traceability conversations on both a local and national level.

Carl and his wife Lacey have three kids – Max, Riley and Molly.

TIM STARKS, MIDWESTERN DIRECTOR
Waldron Cattle Company – Arcadia, Oklahoma

Tim Starks, DVM, was the manager of the Cherokee Sales Company for over 12 years. He currently serves on the LMA Board of Directors and previously served as a member of the Government and Industry Affairs Committee. Tim served as the LMA President from 2012-2014.

Tim received his DVM  from Oklahoma State University in 1992 after receiving his Bachelor of Science degree from the same institution in 1989. He is a member of the Oklahoma Cattlemen’s Association, the Academy of Veterinary Consultants and the Oklahoma Veterinary Medical Association.

CLAY MYERS, MIDWESTERN DIRECTOR
Texhoma Livestock Auction, LLC – Texhoma, Oklahoma

Clay grew up spending time in auction markets with his dad, who was an auctioneer. Inspired by his father, Clay attended Missouri Auction School in 1983, and later they founded a farm auction business together. Clay graduated from Oklahoma Panhandle University in 1986 with a degree in Agriculture Business. Clay’s career took a new direction in the late 1980’s, when Kenny Wilcox began to tutor him in the art of selling cattle, and Clay began auctioneering at cattle sales.

In 2000, Clay partnered in the purchase of the livestock market at Texhoma, Oklahoma,. Clay serves as co-owner and manager, allowing him to spend his free time with his wife Jackie and two children, Austin and Haylie. In addition to the livestock market , the Myers’ family cares for cattle on their own ranching operation and enjoys golfing together. Clay is currently the chair of the World Livestock Auctioneer Championship Committee.

MIKE VAN MAANEN, MIDWESTERN DIRECTOR
Eastern Missouri Commission Company – Bowling Green, Missouri | Missouri Valley Commission Company – Boonville, Missouri

Mike grew up on a farming operation in Iowa raising corn, soybeans and hogs. He met his wife, Lori, in college where he was majoring in ag business. After graduation they moved to Centralia, MO, and joined the Angell family business, Columbia Livestock Auction. In 2000, Mike and his two partners opened Eastern Missouri Commission Company in Bowling Green, MO.

Mike began his involvement in LMA and the livestock marketing business in 1984. With LMA, he has served on the Government and Industry Affairs Committee and Membership Services Committee. He has also served as Missouri Livestock Market Association President. Mike and Lori have four, married daughters and seven grandchildren, whom they love spending time with.

DAVID MACEDO, WESTERN DIRECTOR
Tulare Sales Yard, Inc. – Tulare, California

David Macedo, LMA’s 2006 World Livestock Auctioneer Champion and president of Tulare Sales Yard, has operated the market for 40 years. At age 19, he bought half-ownership of the market, which has been in his family for 81 years. He was the Tulare major from 2002-2004 and served another term from 2010-2018. He serves on the Tulare City Council.

David served as a market representative on the California Beef Council from 1998-2000.  He serves as treasurer of the California Livestock Markets Association and  is a member of LMA’s Government and Industry Affairs Committee.  He was first elected to LMA’s Board of Directors in 2005 and has served as vice president, president and chairman of the board.

JAKE PARNELL, WESTERN DIRECTOR
Cattlemen’s Livestock Market – Galt, California

Jake was raised on a registered Angus cattle and Clydesdale horse operation in Auburn, California. After a year-long term as the California State FFA Treasurer, he earned a degree in agriculture business policy from California Polytechnic State University (Cal Poly). Following graduation, Jake briefly worked for the university and Governor Arnold Schwarzenegger before following a path back to agriculture and auctioneering.

In 2007, he became the manager of Cattlemen’s Livestock Market, Inc. in Galt, California and a founding partner in Parnell Dickinson, Inc., a full-service auction company for livestock and fundraising events. Jake and his wife, Molly, also run a cow/calf and yearling operation. They have a 6-year-old, Jack, and twin 5-year-olds, Parker and Ben.

JOE GOGGINS, WESTERN DIRECTOR
Public Auction Yards – Billings, Montana

A native of Montana, Joe was raised in the auction business and has followed in the footprints of his father, Pat Goggins. Joe graduated from Montana State University in 1989 with a bachelor’s degree in animal science. Since then, Joe has auctioneered for some of the top, purebred sales in America. He’s also involved in the family’s livestock auction markets, Northern Livestock Video Auction and Public Auction Yards. Joe is a member of numerous organizations including the Montana Stockgrowers Association and the National Cattlemen’s Beef Association. He served one term as president of the Montana Livestock Market Association and two terms as president of the Montana Angus Association.

Joe and his wife Linda have three children: Greg, Kayleen and Abbie. Joe was raised in the purebred Angus business; his family owns Vermilion Ranch in Billings. Joe’s own operation, J&L Livestock, merchandises from 3,000 to 5,000 top-bred commercial Angus females annually.