World Livestock Auctioneer Championship

2021 LMA Annual Convention and World Livestock Auctioneer Championship

Annual Convention in Nashville, Tennessee
Dickson Regional Livestock Center, LLC in Dickson, Tennessee
June 4-7, 2021

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Register for Convention:
Registration closes Friday, May 21st, 2021. Limited attendance is available to certain events.

Accommodations & Travel

Sheraton Music City Hotel
777 McGavok Pk
Nashville, TN 37214

Room Block Reservations
LMA’s room block at the Sheraton Music City Hotel closes May 17. Following that time, the hotel property cannot guarantee the same rate or availability.
Booking Website:
To reserve a room via phone, call 1-888-236-2427 and mention you are a part of the Livestock Marketing group.
Group rate is $189 USD/night.

Nashville International Airport (2.5 miles)
*Sheraton Music City does have a complimentary airport shuttle.

2021 Event Schedule

FRIDAY, JUNE 4, 2021

7:00 AM — 1:00 PM
Executive Committee Breakfast Meeting (Closed Session)

10:00 AM — 5:00 PM
Registration Desk Open

1:00 PM — 5:00 PM

Membership Services Committee (Open Session)
An open committee meeting discussing the latest LMA services and industry topics.
Hermitage E & F

1:00 PM — 2:00 PM
Government & Industry Affairs Committee (Closed Session)
Hermitage C & D

2:00 PM – 5:00 PM
Government & Industry Affairs Committee (Open Session)
An open committee meeting discussing the latest in LMA policy and regulatory issues.
Hermitage C & D

5:00 PM — 8:00 PM
Membership Services Committee Working Dinner (Closed Session)
Hermitage E & F

5:00 PM — 8:00 PM
Government & Industry Affairs Committee Working Dinner (Closed Session)
Hermitage C & D


7:00 AM — 8:30 AM
Executive Committee Breakfast Meeting (Closed Session)

7:00 AM — 5:30 PM
Registration Desk Open

9:00 am — 11:45 am
Opening General Session
This is the official convention kickoff session where we set the tone for the days ahead. Hear from LMA President, Larry Schnell; Ernie VanHooser, former LMA general counsel and special guest, KC Wolf, on his inspiring story of living a life of influence.
Hermitage A, B, C & D

12:00 PM — 1:15 PM
Working Together to Achieve Compliance: Lunch Q&A with P&S
Join moderator, LMA General Counsel Jara Settles, and top Packers and Stockyards compliance experts for an interactive discussion about the rules of operating a livestock market or dealer business. This will be an informal Q&A-style conversation with the goal of members taking home best practices to make sure their next P&S audit goes smoothly. Members who wish to ask questions (either in-person or over the live stream) are asked to submit them in advance of the session to Jara by email at
Hermitage A, B, C & D

1:30 PM — 2:15 PM
Board of Directors Meeting (Closed Session)
Two Rivers

2:30 PM — 5:00 PM
LMA Board of Directors Meeting
LMA is an association led by its members from the ground up. That’s why it is important for all members and registered guests to attend the LMA Board of Directors and Membership Meeting. During this session the association’s leadership committees will report on their activities and recommendations for policy or service developments. This is an open meeting of the LMA Board of Directors. Guests may be called on for introductions, questions or comments; however only Directors may vote.
Hermitage C, D, E & F

6:30 PM — 9:30 PM
Host Market BBQ & LMA PAC Auction
The Riley family and Dickson Regional Livestock Center would like to invite you to join them for an evening of food and entertainment at James E. Ward Agricultural Center. This will also be our first formal introduction to the 31 WLAC semi-finalists.
James E. Ward Agricultural Center
*Busses will depart from the Sheraton Music City starting at 5:45 p.m. If driving, location is: 945 E Baddour Pkwy, Lebanon, TN 37087. Please follow signs for Ag Venture Barn and Fiddler’s Grove

SUNDAY, JUNE 6, 2021

7:30 AM — 7:00 PM
Registration Desk Open

8:00 AM — 10:00 AM
Leadership Recognition Breakfast
Join us to hear from LMA leadership and help recognize those who volunteer their time for the betterment of our association. All registered guests are welcome to attend.
Hermitage A, B, C & D

10:15 AM — 2:00 PM
Semi-Finalist Briefing & WLAC Committee Meeting
We’ll be traveling to Dickson Regional Livestock Center for a test of the sound system, tour of the auction and to draw for order in the Interview and Live Auction Rounds.  All contestants are required to arrive on time and ride the shuttle.
*Transportation provided for Semi-Finalists & WLAC Committee Only. Busses will depart from Sheraton Music City lobby at 10:15 a.m.

1:30 PM — 2:00 PM
Leadership Headshots

2:00 PM — 2:45 PM
Interview Judges Briefing (Closed Session)

2:00 PM — 2:45 PM
WLAC Semi-Finalist Interview Rehearsal
Contestants will take headshots, walk through the interview space and prepare for the interview round.
Two Rivers
*All contestants MUST be on time. Cell phones and web-enabled devices are prohibited.

3:00 PM — 5:30 PM
WLAC Semi-Finalist Interviews (Closed Session)
This is where the Championship begins! The WLAC semi-finalists will be introduced and interviewed by reigning WLAC Champion, Russele Sleep. Each contestant will be asked 3 industry related questions and scored by five judges. The interview score accounts for 25% of the total semi-final round score, determining the top ten finalists and 25% of the final score determining the championship placing.
Hermitage A
*Seating will be closed. Attendees are encouraged to view the Semi-Finalist Interviews live on or the LMA Facebook Page.

5:00 PM — 5:45 PM
Ring Judges Briefing (Closed Session)

MONDAY, JUNE 7, 2021

8:00 AM — 5:00 PM
57th World Livestock Auctioneer Championship
Dickson Regional Livestock Center LLC
*Arena seating will be closed to ALL spectators. Five seats for the contestant’s family will be provided while contestant is on the block. See LMA staff for family seating information.

6:00 PM — 7:00 PM
Cocktail Hour
Hermitage Lobby

7:00 PM — 9:00 PM
WLAC Banquet & Awards Ceremony
Presented by Professional Livestock Insurance Company and Star Insurance, Member of AmeriTrust Group, Inc. Come and celebrate the crowning of the 2021 World Livestock Auctioneer Champion.
Hermitage Ballroom